Last updated: 26 April 2026
AgriTrader SA is committed to protecting the personal information of our users—including buyers, sellers, and agricultural dealerships. This Privacy Policy explains how we collect, use, and protect your data in accordance with South African law.
This policy applies to the website https://agritrader.co.za and all associated services.
1. Who We Are
AgriTrader SA is a premier South African machinery exchange specializing in high-value agricultural equipment. We operate as the Responsible Party under the Protection of Personal Information Act 4 of 2013 (POPIA).
- Location: Heidelberg, Western Cape, South Africa
- Privacy Enquiries: [email protected]
2. Information We Collect
Information You Provide Directly When you list machinery, create a professional profile, or submit an enquiry, we collect:
- Full Name and/or Business Name
- Email Address and Contact Number
- Physical Location (Province/Town) for listing accuracy
- Machinery specifications, photos, and pricing data
Information Collected Automatically To optimize the exchange and prevent fraud, we collect technical data via cookies and Rank Math SEO/Analytics:
- IP address and approximate geographic location
- Device and browser type
- Platform navigation patterns (pages viewed and search terms)
3. How We Use Your Information
We process your personal information to facilitate the trade of agricultural equipment:
- Platform Operations: To display and promote your listings to potential buyers nationwide.
- Lead Generation: To enable direct communication between buyers and sellers.
- Fraud Prevention: To monitor for suspicious listings and protect the integrity of the marketplace.
- Premium Services: To process payments for Featured Ads (R150) securely via our third-party payment gateway.
We do not sell, rent, or trade your personal information to third parties for marketing purposes.
4. Cookies and Tracking
AgriTrader SA uses cookies to enhance your experience:
- Functional Cookies: To maintain your login session and preferences.
- Performance Cookies: To ensure fast page load speeds across all nine provinces.
- Analytics: To understand national demand for specific machinery categories.
5. Third-Party Service Providers
We partner with specialized providers to ensure a high-performance marketplace. Each operates under their own privacy protocols:
- Payment Gateways: Securely process R150 featured ad payments. AgriTrader SA does not store or see your credit card details.
- Rank Math SEO: Optimizes your listings for Google visibility.
- LiteSpeed: Ensures the platform remains responsive on mobile devices in rural areas.
6. Data Security
We implement rigorous technical and organizational measures to protect your data:
- SSL Encryption: 256-bit encryption is active sitewide.
- Access Control: Data access is restricted to authorized administrative personnel.
- Manual Review: To ensure quality and security, all new listings are subject to internal verification.
7. Your Rights Under POPIA
In accordance with South African law, you have the right to:
- Access: Request a copy of the personal data we hold.
- Correction: Update inaccurate listing or profile information.
- Deletion: Request the removal of your data (subject to legal retention requirements).
- Objection: Object to the processing of your data for specific purposes.
To exercise these rights, please contact [email protected].
8. Data Retention
We retain listing data for as long as necessary to facilitate sales and maintain historical price indices for the agricultural sector. When data is no longer required for operational or legal purposes, it is de-identified or deleted.
9. Changes to This Policy
As AgriTrader SA evolves, we may update this policy. The “Last Updated” date at the top reflects the current version. Continued use of the platform constitutes acceptance of these terms.